Embedded payments allow B2B businesses to take payments directly within their sales platforms, eliminating redirects, simplifying checkout, and opening the door for new revenue streams. For sellers, this means smoother transactions, faster cash flow, and less friction for both you and your customers.
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Embedded payments happen directly within your customer buying experience, rather than using a redirect to an external platform, but as part of the invoice, portal, or interaction itself.
Most sellers rely on a range of tools to manage their selling process, such as an e-commerce store that hosts their products and an online payment system that handles the B2B payment processing.
When it comes to the final ‘click’ to pay, some payment providers will then open a new window for the customer to fill in their details. But an embedded payment system manages that process entirely within your own website – for a more natural, trustworthy and immediate experience. Customers don’t leave your system. Payments settle faster. And your team doesn’t have to chase or manually process transactions.
Platforms like iwocaPay make this especially useful by offering embedded Pay Now and Buy Now Pay Later options in one tool, giving your customers choice, while you stay in control.
A rule of online sales is that the fewer steps between intent and payment, the better your chances of being paid quickly.
Redirects, portals and multi-step logins create friction, and friction risks turning off customers.
Embedding the payment within the interaction removes the process bottlenecks. Customers can act the moment they’re ready, whether approving a quote or receiving an invoice. It’s also easier to build trust when the whole experience remains within your branded environment.
B2B buyers are busy. An embedded solution gives them a fast, intuitive way to pay and gives you a faster route to revenue.
Growth often exposes operational inefficiencies. More customers means more invoices, more chasing, and more complexity in payment reconciliation.
Manual follow-ups become harder to manage, and payment delays can quietly put pressure on cash flow. Embedded payments help simplify all of this by making payments a seamless part of the customer journey.
Key benefits include:
The right embedded system can add value throughout your payment process, from sales to admin.
Any B2B business dealing with repeat customers, quote-based pricing, or invoice-driven sales stands to gain from an easier payment experience.
What connects these use cases is the need for simplicity. By embedding payment within the workflow, businesses reduce steps and close the loop faster.
Offering flexible payment terms can help close bigger deals, but only if your business can afford the delay. The key is to choose an embedded payment providers who can help you offer BNPL in the right way.
Some payment providers specialise in certain B2B payment methods like card payments or direct debits, while others combine multiple options in a single platform, giving your customers more choice.
Embedding B2B Buy Now Pay Later (B2B BNPL) with a provider who can help you manage the admin, risk and payment process solves that.
Yes. Providers like iwocaPay let you embed options for both Pay Now and Buy Now Pay Later at checkout or via a payment link. Your customer chooses how to pay, and you still get paid upfront, without carrying credit risk or managing repayment.
Integrated payments connect to your system — but happen elsewhere. The customer is sent to a gateway or portal to complete the payment.
Embedded payments happen entirely within your platform, invoice or sales process, meaning the customer never leaves your environment. Integrated payments connect to an external provider (like Stripe or PayPal), usually via a redirect or popup.
For B2B buyers who want simplicity, efficiency and speed, this can be the difference between an easy sale or a missed opportunity.
Embedding payments doesn’t require building your own system from scratch, but it does mean choosing a provider that fits with your processes, team and customers.
Think about:
Solutions like iwocaPay offer a plug-and-play experience with security, flexibility and control built in, with more flexibility and less risk.
When you’re first starting out, sending invoices or taking payments via bank transfer may work well enough for your first few customers. But as you grow, the value of a simple payment experience for you and your customers grows, especially if you’re looking to optimise your e-commerce payments.
Choosing a flexible, embedded payment provider can help if:
The earlier you embed, the more headroom you give yourself to grow without adding complexity.
Not necessarily. Many modern providers offer no-code or low-code options, making setup fast and straightforward. If you're using digital invoices, CRMs or ecommerce tools, you can often embed payment links in minutes, with no custom development required.
Payments are a key element of delivering value, building trust and managing cash flow. Embedded payments make it easier by bringing the transaction closer to the customer, and simplifying what happens behind the scenes.
With tools like iwocaPay, you can:
Find out how you can embed payments into your business for a simpler, more effective checkout experience with iwocaPay.
For B2B businesses who want to get paid instantly while offering flexible payment terms.
For trade customers who want to increase their purchasing power while keeping control of their cashflow.
