Top online channels for small businesses

Top online channels SMEs use for their business (pre vs post pandemic)

Our findings compare business usage of online channels before and after the pandemic.

Use of TikTok by young business owners doubles during pandemic

• One in ten business owners under the age of 44 (majority of millennials) now use Tiktok to market their business, up from 5% pre-pandemic
• Small business usage of social media channels including Facebook, Instagram and TikTok has risen by 14 percentage points since the beginning of the pandemic

Full data available on request

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