Go For Green started seven years ago with a mission to provide greener alternatives to plastic and non-recyclable packaging. Over time, the business expanded its offerings to include plant-based cleaning products, reusable tableware and other eco-friendly solutions.

Today, it offers the UK's largest range of eco-friendly products and catering equipment. By consistently analysing products for greener benefits, such as lower carbon footprints, local manufacturing or improved end-of-life disposal options, Go For Green helps businesses adopt sustainable practices while balancing practicality and affordability.

With customers becoming increasingly eco-conscious, businesses are looking for ways to reduce their environmental impact. But that usually comes with big upfront costs, making flexible payment crucial.

Managing trade credit in-house led to financial stress and risks

As a smaller business, Go For Green initially managed trade credit in-house, taking on significant risk. This often led to cash flow constraints, especially when dealing with large orders or custom-branded products. Managing credit in-house created the risk of non-payment, particularly in an industry prone to seasonal demand and business closures after the pandemic.

iwocaPay was the ideal choice for its simplicity and quick credit decisions

iwocaPay offered customers access to flexible payment terms without any delays or complexity. Go For Green chose iwocaPay because of its years of experience and strong presence in the market, giving them and their customers confidence in credit decisions.

Go For Green first introduced iwocaPay to its customers through newsletters as well as adding iwocaPay to their website. Now, every product page shows how trade customers can split payments into three interest-free instalments, making it easier for trade customers to see and choose flexible payment terms. This is set to increase adoption and sales.

Since introducing iwocaPay and getting paid upfront every time, Go For Green has seen significant improvements in cash flow, including for historically tricky custom-branded goods which have longer lead times. It means Go For Green can maintain a steadier cash flow and reinvest more easily into the business.

"iwocaPay bridges an important gap because customers can get approved today, we get paid today and we can also pay the factory today, even for products with longer lead times. It’s a perfect solution because I’m not letting go of money today and I can continue focusing on other parts of the business without the cash flow stress.", says Wayne.

Helping trade customers make greener choices without the high upfront cost

Trade customers like iwocaPay’s flexibility, particularly when they order custom-branded products. For example, a cafe that switched to branded coffee cups was able to spread the cost over three months, helping them improve their branding without squeezing their cash flow. This flexibility has allowed businesses to invest in greener and higher-quality options, which they can market to their own customers, ultimately driving goodwill and increased sales. 

Feedback from Go For Green’s customers has been overwhelmingly positive, with many returning for repeat purchases, thanks to iwocaPay’s quick decision-making and proactive support from the team.

“Businesses want to make more eco-friendly choices. Those eco-friendly choices cost a little more, but because they are able to spread that over time with iwocaPay, they are able to do the right thing without it squeezing them financially."

iwocaPay's risk assessment has also helped Go For Green avoid losses by spotting high-risk customers early. iwocaPay runs credit checks and customers need to get approved before they can spread the cost. This allows iwocaPay to support businesses responsibly while reducing risk.

“iwocaPay has insured us against some risk, because they are always going to be able to assess a customer better than we can.” says Wayne.

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