Opening up our new look

We’re all about opening doors for small business, so we made it our logo.

4 April 2019

You might have noticed that we recently cracked out the paint rollers and have undertaken a bold new rebrand. Avi Ashkenazi, iwoca's Head of Design, has been hard at work with his team to visually represent our core mission: opening doors for small businesses.

We caught up with Avi to learn a bit more about the rebrand process – a dream project for any head of design.

Watch the video below to find out more.

Avi, our Head of Design, with some of the team

words by <span>{authorName}</span>

This article was created by the Insights team at iwoca.

Article updated on: 17 January 2020

Want to know more?

Get a regular dose of the best small business finance news, stories and curated articles sent direct to your inbox. Sign up for our newsletter. No spam just inspo.