Opening up our new look

News

min read

Opening up our new look

You might have noticed that we recently cracked out the paint rollers and have undertaken a bold new rebrand. Avi Ashkenazi, iwoca's Head of Design, has been hard at work with his team to visually represent our core mission: opening doors for small businesses.

We caught up with Avi to learn a bit more about the rebrand process – a dream project for any head of design.

Watch the video below to find out more.

Words by

iwoca

This article was created by the Insights team at iwoca.

Article updated on:

January 17, 2020

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Meta channels lead the pack as 97% of SMEs now use social media for their business

New research from iwoca reveals the overwhelming majority of UK SMEs are leveraging social media, as 97% say they use platforms to boost their business. The survey of SME owners, conducted by iwoca - one of Europe’s large SME lenders - shows Meta channels dominate the top four. Facebook leads as the top SME platform with 69% of SMEs on the network, while Instagram ranks second with 67%, and WhatsApp ranks fourth with 58% of firms using the channel.

Medium-sized firms grew jobs at twice the rate of large businesses in last decade

The UK’s medium-sized businesses drove job growth in the last ten years compared to their small and large counterparts, according to new analysis. The research from iwoca - one of Europe’s largest SME lenders - finds that businesses of 50 to 249 people expanded their headcount at double the rate of their small and large counterparts between 2014 and 2024. As of last year, medium-sized businesses employ 3.7 million UK workers, a 20% increase on 2014.

Over 300,000 SMEs may cut jobs to cope with hike in employer National Insurance

New analysis reveals over 300,000 SME owners may cut jobs in response to the Government’s planned rise in employer National Insurance contributions (NICs), due to come into effect in April.

Opening up our new look