Opening up our new look

We’re all about opening doors for small business, so we made it our logo.

4 April 2019

You might have noticed that we recently cracked out the paint rollers and have undertaken a bold new rebrand. Avi Ashkenazi, iwoca's Head of Design, has been hard at work with his team to visually represent our core mission: opening doors for small businesses.

We caught up with Avi to learn a bit more about the rebrand process – a dream project for any head of design.

Watch the video below to find out more.

Avi, our Head of Design, with some of the team

Words by iwoca

This article was created by the Insights team at iwoca.

Article updated on: 4 April 2019

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