iwoca SME Expert Index data
Our quarterly survey on over 100 UK SME finance brokers who collectively submit over 2,000 small business finance applications a month.
1. When presenting two competing loan offers for unsecured finance to your clients, which factor would you say is the most impactful?
From Q1 21 until Q1 23, we had these four options instead of "Cost of finance": "Monthly repayment amount", "Total cost of borrowing", "APR", "Monthly interest rate". In Q1 23 we removed these options and added "cost of finance". We've added up the four old options to provide historical data for the new "cost of finance" category, as all four of the options were related to cost.