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Insights

A fresh perspective on small business

Top 5 attributes SME owners look for when hiring

Our research reveals the top attributes small business owners look for when hiring, and what impacts their hiring decisions.

Is it time to grow your business?

How iwocaPay enabled Food4Heroes to keep providing free meals for NHS workers

Seven reasons we might have declined your application

We want our small business loans to be transparent, including the reason (or reasons) we sometimes have to decline applications. So you’re not left wondering, here are seven of the most common reasons we might not be able to say yes, just yet.

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Do Brits really back small businesses?

iwoca put the public’s support of small businesses to the test in a one-of-a-kind psychological experiment.

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Secrets of mystery shoppers: lessons in the consumer experience

What is good customer service? To find out, we turned to the president of the Mystery Shopping Professionals Association in Europe and Africa, to help us understand more about how to keep consumers happy.

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This memes war: the balancing act of marketing with memes

Tapping into the buzz of social media appeals to many business owners. We unpick the potential of marketing with the meme, and consider: is it worth it?

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How to build a brand that lasts

When you’re running a business, it’s easy to focus on your numbers and forget about your brand – a valuable piece of the puzzle that’s often misunderstood. Get it right and you’ll help fuel growth and long-term success.

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iwoca Ltd, 1 Bedford Avenue London, WC1B 3AU
iwoca Ltd is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 (reference number: 791804) for the provision of payment services. We're also registered with the Information Commissioners Office in relation to the processing of personal information (registration number: Z3007540). iwoca Limited is incorporated in England and Wales (company number: 07798925). Our registered office is 10 Queen Street Place, London, EC4R 1AG.
iwoca Visa credit cards are issued by Enfuce UK Limited. Enfuce UK Limited is authorised and regulated by the Financial Conduct Authority, with the Firm Reference Number 993783
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