How flexible payments helped ECatering win more sales, higher order values and repeat customers

ECatering supplies commercial catering equipment to businesses of all sizes, from large restaurant and hotel chains to small takeaways and direct consumers. They pride themselves on being a one-stop shop, offering a wide range of products so customers can get everything they need in one place.

In an industry where equipment is essential to daily operations, trade credit plays a critical role. For example, when a kitchen's dishwasher breaks down, the business can't wait days for financing decisions – they need a replacement fast. That's where iwocaPay comes in, giving trade customers flexibility to spread the cost over 1, 3, or 12 monthly instalments while ECatering gets paid instantly.

Flexibility and speed that keeps customers coming back

In the catering equipment industry, customers need equipment urgently to keep their business running and delays mean lost revenue or lost customers. iwocaPay is integrated in ECatering's checkout, giving their trade customers an instant decision. There's no lengthy finance process or days of waiting. 

“The speed and flexibility of iwocaPay align perfectly with how we serve our customers. As customer feedback helps shape our future strategy, it's been fantastic to see such consistently positive responses to the payment experience.” – Chris Johnson, Head of Trading at ECatering

That speed and flexibility doesn't just win customers, it also changes how much they spend.

20% more sales by removing payment barriers

ECatering has seen a 20% increase in sales in the last quarter with iwocaPay and their average order value is also higher when customers pay through iwocaPay. Customers have the flexibility to spread the cost, so they're more comfortable committing to the equipment they actually need. 

In a market where price is often a barrier, iwocaPay removes that friction. For many of ECatering's smaller trade customers, paying for a high-value piece of equipment upfront simply isn't realistic. The flexibility to spread the cost makes the difference between a sale and a lost opportunity.

And the admin is minimal – once a customer is approved, ECatering gets paid and can dispatch the order straight away.

‍“iwocaPay has made the payment process incredibly straightforward for both our team and our customers. With minimal administration required on our side and a seamless experience for customers, it allows us to focus on what matters most – serving our customers and growing the business.”

Approved customers get up to £30,000 to spend, turning iwocaPay into a sales tool for ECatering

iwocaPay gives approved customers up to £30,000 to spend, increasing their purchasing power. This has become a sales tool for ECatering as their sales team can see how much customers have available and proactively reach out to start conversations. 

“iwocaPay has given our sales team a valuable way to engage customers. By having greater visibility of available credit, they can proactively start conversations about upcoming needs and purchasing plans. Those conversations have directly led to additional sales and stronger customer relationship.”