Podcast 16: Government grants, self-cleaning door handles and Hamlet

In an after-hours special, Jamie explains word of mouth marketing for small businesses, Mat goes growth, growth, growth with the government’s new grant and they both look into one very specific line of Shakespeare’s Hamlet, but are they overthinking it?

8 November 2019

Listen to episode 16

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Show notes


  • Government announces £35m fund to grow rural businesses
  • 546 businesses have benefited from this scheme so far, totalling £99m and creating around 4,000 jobs
  • The government is reducing the minimum grant you can apply for to £20,000
  • Details are on the .gov website through the Rural Payments Agency section

Finance explained


  • James Dyson Award: Fish-scale plastic and self-disinfecting door handle could net award for top invention
  • Twenty shortlisted international inventions have been put forward for the 2019 James Dyson Awards
  • Sumo: A Swiss-made, biodegradable, reusable nappy made from antibacterial eucalyptus fibres and algae extracts
  • 17 million nappies are disposed of across Europe everyday
  • Gheko Tracks: A low cost tyre that can be clipped to wheelchair wheels to help wheelchair users navigate tricky terrains
  • Peritone X: Device designed to facilitate at home kidney dialysis
  • Cocoon (winner): Smart epileptic seizure protection and alert device that allows people to put it on when they experience the aura before a seizure, triggering alerts to carers if it lasts longer than 5 minutes
  • Self sanitising door handle

Marketing explained

  • The complete guide to creating customers with word of mouth
  • Can you influence word of mouth marketing?
  • Talk Triggers: How can you come up with ways to get people to talk about you
  • Long term: how can you build it into your systems and processes
  • Doctor Snip: Gives every patient who he gave a vasectomy a penknife with his name on it

Brilliant or bonkers?

“And thus the native hue of resolution is sicklied o’er with the pale cast of thought.”

— Hamlet

Modern translation – does overthinking inhibit action?

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Jamie Maddison has written for a range of publications including Lonely Planet, Geographical, Diplomat, and Hidden Europe.

Article updated on: 24 March 2020

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