Customer insights: Tracy Sambrook of SEB Brewing Services

“With banks, the goalposts move”

Blog image | SEB Brewing Services

SEB Brewing Services was born out of the idea that there are a lot more breweries around in London than there used to be.

In 2008 there were six breweries operating; today there are 120.

The growth of the craft beer market represents a huge opportunity for Tracy Sambrook and her husband Duncan, who runs Sambrook’s Brewery in Battersea, as more and more brewers need to package their beer.

To capitalise on this developing market, Tracy required working capital funding, to invest in new kit, equipment and to maintain the highest levels of quality assurance.

Here she explains why the banks weren’t quick enough to keep up with her business.

Tracy Sambrook describes her business