This week, Jamie and Mat talk dishwasher whisky, SEO and George Mallory | iwoca

Episode 13: Dishwasher whisky, SEO and George Mallory

9 to when? is a podcast built for the captains of small business-shaped ships – braving the squalls and showers that come with being the master of your own destiny.

By Jamie Maddison on 17/10/2019

Listen to episode 13

With his co-host’s return, Jamie takes the opportunity to talk about cute sofa names (and why they sell so well), Mat explains the intricacies of whisky in a dishwasher tablet format, SEO comes up squarely on the 1st page, and both of them gush over Mt Everest’s most enigmatic pioneer.

Show notes


Brilliant or bonkers?

“People ask me, 'What is the use of climbing Mount Everest?' and my answer must at once be, 'It is of no use. There is not the slightest prospect of any gain whatsoever. Oh, we may learn a little about the behaviour of the human body at high altitudes, and possibly medical men may turn our observation to some account for the purposes of aviation. But otherwise nothing will come of it. We shall not bring back a single bit of gold or silver, not a gem, nor any coal or iron... If you cannot understand that there is something in man which responds to the challenge of this mountain and goes out to meet it, that the struggle is the struggle of life itself upward and forever upward, then you won't see why we go. What we get from this adventure is just sheer joy. And joy is, after all, the end of life. We do not live to eat and make money. We eat and make money to be able to live. That is what life means and what life is for.”

—George Mallory